About Lori Lane

President of Georgia Properties’ New Homes Division & Senior VP of Luxury and Global

Lori Lane is President of Georgia Properties New Homes Division & Senior VP of Luxury and Global.  She has built and runs the highly successful new homes division.  Her many clients are some of the most respected builders and developers across Greater Atlanta. She also acts as Managing Broker overseeing the on-site sales and management teams for each community and the marketing.


Setting the Standard

Over the years, Lori and her team have created award-winning strategies for the marketing and selling of new construction and have won hundreds of awards that celebrate outstanding achievement and excellence in home building, marketing, and personal achievement. This past year the New Homes Division and their builder clients took home an unprecedented 62 OBIE awards including the gold for 2021 Community of the Year for Trilith in South Atlanta and the gold for 2021 55+ Community of the Year for The Gardens at Arbor Springs in Newnan.

Leading With Excellence

Through hard work, dedication, and leadership, Lori has established herself as a powerhouse in the new home construction industry. In addition to her unprecedented success in new home sales and marketing, she also manages the luxury marketing for Berkshire Hathaway HomeServices Georgia Properties. Under her leadership the award-winning black and white Luxury Collection campaign was created and launched in 2015. Since its conception, Luxury Collection sales have seen an increase of 269% in market share. In 2021, the company experienced an unprecedented year with a sales volume of over $5.2 billion of which over $2.46 billion was attributed directly to the Luxury Collection.

Lori defines new home and luxury real estate sales and marketing and continues to make a lasting impact on Atlanta’s real estate industry.

Awards and Accolades

  • Best Elite Female
    • Modern Luxury - Atlantan
    • 2023
  • Women We Admire
    • The Top 50 Women Leaders of Georgia
    • 2023
  • Women of Power and Influence
    • Modern Luxury - Atlantan
    • 2020 | 2022
  • Top Real Estate Professionals
    • Modern Luxury - Atlantan
    • 2022 | 2023
  • Newsmakers Achievers
    • RIS Media
    • 2022 | 2023
  • Women of Style
    • Modern Luxury - Atlantan
    • 2021
  • Power Players
    • Modern Luxury - Atlantan
    • 2021 | 2022 | 2023
  • Luxury Women to Watch
    • Luxury Daily
    • 2021
  • Women Making a Mark
    • Atlantan Magazine
    • 2020
  • People's Choice - Real Estate Awards
    • Modern Luxury - Interiors
    • 2020
  • Who's Who in Residential Real Estate
    • The Top 100 People In Real Estate
    • Atlanta Business Chronicle | 2006-2021
  • Women Who Lead
    • Berkshire Hathaway Homeservices
    • 2020
  • Best Newlywed Marketing Campaign
    • Diamond Award - Weddings
    • 2019
  • Best Marketing Campaign
    • Modern Luxury - Interiors
    • April 2019
  • Best in Print
    • Who's Who in Luxury Real Estate
  • Women Of Power
    • Modern Luxury
    • 2019 | 2021